One of the more prevalent examples of Industrial Cool is Loft Living. Closed industrial facilities reborn as flats. In this week’s free Swedish paper Metro Bostad (filled with ads showing houses for sale and a smaller portion of editorial content) Loft Living was the feature. This time it wasn’t refurbished industries, but instead new built houses at Västra hamnen, the waterfront of Malmö. New buildings with loft character and industrial roughness. Here are some references to the industrial past of this area, and there are also quite a number of converted factory buildings with new functions in Västra hamnen. Old factories now housing SVT (Swedish national television), Malmö University etc. But still, the thoughts goes to Karrie Jacob’s nice text I’m The Uncool Hunter from 2004.